MARKETING & BRANDING HUB
The Arabian Difference.
The Arabian Difference campaign is designed to reintroduce Arabians to the horse industry and to new riders as the ultimate family horse. This campaign celebrates Arabians as the barn favorite, the horse with heart, personality, and connection who brightens every barn aisle.
Our goal is to shift perceptions by showing Arabians as approachable, gentle, and kid-friendly, while quietly highlighting their natural versatility and endurance as a bonus. We want newcomers, parents, and clubs to see Arabians as not just a ride, but a relationship, and the horse kids will grow up with and never forget.
Headline & Tagline Options
Arabians: The Barn Favorite. Every Single Time.
The Horse That Loves You Back.
Gentle Enough for Little Hands. Loyal Enough for Life.
The Horse Your Kids Will Grow Up With and Never Forget.
Every Barn Aisle is Brighter with an Arabian in It.
Not Just a Ride, a Relationship.
Arabians: The Family Horse You’ve Been Looking For.
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Brand Logos & Assets
The Arabian Horse Association Brand Assets provide the tools you need to create consistent, professional, and inspiring materials that reflect the heart of our breed. From official logos and typography to color palettes, and templates, these resources ensure every communication aligns with AHA’s mission and visual identity. Use these assets to tell a unified story of connection, heritage, and the enduring spirit of the Arabian horse.
Photography Library
The AHA Brand Photography Library celebrates the true heart of the Arabian horse — not just in the show ring, but in everyday life. This growing collection highlights Arabians as the barn favorite: loyal, loving, and deeply connected to their people. From quiet moments in the stall to adventures on the trail and memories made by kids who will never forget “their” Arabian, these images capture what makes our breed unlike any other.
Use this library to showcase the personality, versatility, and soul of the Arabian horse — the horse that truly loves you back.
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Discovery Farms Kit
The Discovery Farms Program connects people curious about horses with passionate Arabian owners and trainers who open their barns to share the breed’s beauty, history, and heart. The Discovery Farms Kit provides everything you need to proudly represent your farm and the Arabian Horse Association — including signage, educational handouts, social media graphics, and hosting tips.
Together, we’re growing awareness of the Arabian horse and inspiring the next generation to discover the breed we love.